This post is the beginning of my journey to turn my business into a well-oiled machine. I originally planned to write it only once everything was up and running for a few weeks — but a friend inspired me to write while in motion. Because I can’t write about doing something and then not actually do it.
So what is a “dangerous business”? In Hebrew, the word for “dangerous” (מסוכן) also contains the word for “agent” (סוכן). So a dangerous business is one that’s loaded with agents and automations.
Until a few months ago, I refused to look at AI seriously. I thought it was dragging the world downhill — making us do less, flooding everything with generic, robotic output. Over time I realized it made no sense to coach businesses on growth while not swimming in the best tools available. And more than that — maybe it could actually serve me.
Then one day I remembered that I used to write a lot of posts. The inspiration hit: “Yuval, every coaching session is full of insights that could help dozens of business owners — why not sit down after each one and write a post?”
I nodded to myself. Great idea.
The next day — back-to-back sessions. Same the day after. And the day after that. The posts never happened.
That’s when I understood: it’s not realistic. It’s not something I actually want to sit down and do.
So what’s the answer? AI.
I used one tool to automatically transcribe my Zoom sessions. Another that learned my voice and writing style from a large archive of my past content. I combined the two — so when a session ends, the transcript saves automatically to a folder, the AI writes a post in my style from the session content, and I get a Telegram message: posts are ready. I open the document, read, approve.
The results were remarkable. That’s also what led me to co-found a SaaS product with two partners, set to launch in the coming weeks.
But I didn’t stop there. I realized I was stuck on many things I wanted to do in my business — and AI was the way out.
I sat down and wrote out every business dream: if anything were possible — unlimited staff, time, and capability — what would I want to happen? What came out was a list I’m already in the middle of building:
A. Writing posts for Facebook, LinkedIn, Twitter, and newsletter When a session ends, the transcript saves automatically. AI writes dedicated posts for each platform. Unique newsletter content that won’t appear anywhere else. I get a Telegram notification, open the document, approve, and publish.
B. Automatic publishing to the blog Once posts are approved, they go live on the website — including a relevant image. I get a Telegram notification and confirm.
C. Automatic video creation from sessions When a session ends, a script-writing process begins. After my approval, the video is created. Agents record the content in my voice using AI voiceover, with relevant scenes tied to the content and subtitles included. A complete video uploads to Drive.
D. LinkedIn automation A tool that sends connection requests to people matching a profile I define, with a personalized message. I’ve run cold outreach campaigns this way before that brought in clients. Coming next — hyper-personalized outreach based on each person’s actual profile data.
E. Cold email outreach An agent that reaches out to people in a personalized way based on their data — similar to the LinkedIn approach, just via email.
F. English-language marketing Agents that do everything I do in Hebrew — in English too. Posts across all platforms, blog uploads, videos. All in English.
G. Project 300 — the most complex and valuable agent Named for the roughly 300 coaching session transcripts I’d accumulated when the idea came to me. This agent takes all those transcripts, analyzes them, and builds a complete content infrastructure from them: marketing posts, digital books, courses, a business advisory chatbot, a podcast, newsletter content, business templates, YouTube channels, a diagnostic tool, a blog, a Q&A database, business quotes, and more.
That’s it — the first post in the process of building my dangerous business. One that works for me, instead of me working for it.
This post was inspired by Ben Yaatz, who introduced me to what he calls “the bell cow” — the sheep in the flock that wears a bell, so everyone can hear where it’s going. I rang the bell. I’ve started moving. You’re welcome to follow along and see where this leads.
